CFP: International Journal of Technology Marketing

[entrepreneurship-phd at lists.uni-due.de]

From: alexander.brem at gmail.com [mailto:alexander.brem at gmail.com] Im Auftrag von Alexander Brem
Date: Fri 28 Jan 2011 23:41

Call for Papers - International Journal of Technology Marketing 

The IJTMkt proposes and fosters discussion on the advancement of innovation marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products. We are pleased to announce our Volume 6 for 2011, for which your submissions are warmly invited.

Readership
IJTMkt caters the needs of marketing executives, R & D managers, academics, researchers and policy makers, who concerned with a range of marketing issues in technical based business.
Contents

IJITMkt publishes original papers, theory-based empirical papers, review papers, in-depth case studies, conference reports, notes, and commentaries. Special issues devoted to important topics in Technology Management, Marketing Strategies and Practices, and related topics will be published occasionally. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.
Subject Coverage

Suitable topics include but are not limited to:

- Innovation marketing management, technology and marketing
- History of technology marketing, technology marketing in action, patents
- Corporate innovation restructuring, government policy, entrepreneurship
- Consumer behaviors and attitudes towards technology based products and services
- Knowledge management in innovative and technology based companies  
- Technology marketing based on technology features, user acceptance
- Technology marketing based on established/new business models
- Technology marketing in large corporations, SMEs, high-tech and standard industries
- Technology marketing in developing and developed countries
- Technology marketing for universities, public research laboratories
- International comparisons, benchmarking in technology marketing
- Marketing considerations, network/online/collaborative/direct/database marketing
- Licensing, franchising, strategic cooperation/alliances, branding

Notes for Prospective Authors
Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written). All papers are refereed through a double-blind peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author 

Guidelines page: http://bit.ly/ijtmkt-guidelines
A sample issue is available at: http://bit.ly/ijtmkt-sample
All other information (like Abstracting/Indexing Services, Editorial Board, etc.) can be found at: http://bit.ly/ijtmkt-website