RESPONSE: Reference Books Containing Validated Scales

[entrepreneurship-phd at lists.uni-due.de]

From: Peter Häfner [mailto:peter.haefner at wirtschaft.tu-chemnitz.de] 
Date: Fri 20 March 2009 17:23

Hi,

Another one, also with a focus on marketing, is 

Bruner, James and Hensel: Marketing Scales Handbook: Compilation of
Multi-item Measures (2005)

Obviously this one and Bearden/Netemeyer are overlapping in many areas.

best,
Peter

-- 
Peter Häfner
Executive Director
SAXEED Center for Entrepreneurship
Chemnitz University of Technology - Chair of Marketing
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