CFP: International Sports Marketing (JBIM)

[entrepreneurship-phd at lists.uni-due.de]

From: Vanessa Ratten [mailto:vanessaratten at gmail.com] 
Date: Fri 29 Aug 2008 18:56

Call for Papers
Journal of Business & Industrial Marketing
Special Issue on "International Sports Marketing"
Guest Editors: Vanessa Ratten and Hamish Ratten

Sport is an international business orientated industry. Sporting
organizations offer a number of marketing campaigns to businesses and
organizations in order to compete globally. An important part of the
sport industry is retaining and attracting businesses and organizations
(Farrelly and Quester, 2005). Sports clubs do this by offering a variety
of different marketing ideas designed to attract different business
demographics. It is vital for academics and practitioners in the sports
industry to understand which business and industrial orientated factors
are the most successful in encouraging business and organizational
loyalty. The aim of this special journal issue is to understand in more
detail the way business and industrial marketing works in the sports
industry. 

In the United States sport is the eleventh largest industry and impacts
many other sectors such as technology and education (Danylchuk, Doherty,
Nicholson and Stewart, 2008). Much of the marketing that occurs in the
sport industry is business related as sports teams such as those in the
NBA, NHL and MLB market their products and services to other businesses
(Irwin, Zwick and Sutton, 1999). Likewise non-profit sporting
organizations and universities market themselves to corporate sponsors.
The way sporting companies and organizations utilize marketing
strategies to businesses differs from the way they interact with the
general public (Wolfe, Meenaghan and O'Sullivan, 2002). 

Often the business and industrial marketing that occurs in sporting
organizations revolves around international brand management and global
networks (Olkkonen, 2001). International business-to-business marketing
is an important part of the global economy (Johnston and Spekman, 1995).
We hope the special journal issue will encourage debate on issues
related to business and industrial marketing from diverse sporting
industry contexts from around the world. Particularly interesting is the
difference between business-to-business marketing in emerging and
developed economies (Pels, Brodie and Johnston, 2004). 

Papers from academics and practitioners in the sports field are sought.
The special issue will examine how a company or organization in the
sports industry or involved with sports markets its goods/services/ideas
to another company or organization. Papers that take an
interdisciplinary perspective in understanding business-to-business and
industrial marketing in the sports industry are encouraged.
Contributions to this special issue should present new theories or
research about business and industrial marketing in the sports context.
All types of research paradigms including case studies, qualitative and
quantitative analysis, conceptual and empirical research are welcome.
Examples of possible topics that will be examined in the special
industry include: 

*	What the quality of business-to-business marketing is in the
sports industry?
*	How to plan business-to-business marketing in sports?
*	What are international comparative examples of sports
business-to-business marketing?
*	How to market successfully in sports?
*	What are the latest and most innovative business-to-business
marketing practices in sports?
*	What important insights into sports-based business-to-business
marketing behavior are there?
*	How does non-profit business-to-business marketing differ to
profit business-to-business marketing in sports?
*	What competition in sports does there exist between
business-to-business marketing firms?
*	What distribution channels are involved in selling sports
related products and services to other businesses?
*	What is the role of media distribution in sports?
*	What does new product development between sporting organizations
and other businesses contain?
*	How to organize sports marketing for international growth?
*	What types of relationship marketing exists in sports?
*	How can you manage a successful salesforce in sports?
*	What is the buying culture of sports related products?

Process for the submission of papers:
Papers submitted must not have been published, accepted for publication,
or presently be under consideration for publication. Submissions should
be approximately 6,000 words in length. Submissions to the Journal of
Business and Industrial Marketing must be made using the ScholarOne
Manuscript Central system: http://mc.manuscriptcentral.com/jbim .  A
separate title page must be uploaded containing the title, author/s, and
contact information for the author(s). For additional guidelines please
see the "Notes for Contributors" from a recent issue of the Journal of
Business and Industrial Marketing, or see the home page at
www.emeraldinsight.com/jbim.htm . Suitable articles will be subjected to
a double-blind review; hence authors should not identify themselves in
the body of the paper.

Call for papers deadline: May 30th 2009

Please address questions about the special issue to:

Dr. Vanessa Ratten
Assistant Professor
A.J. Palumbo School of Business Administration
Duquesne University
Pittsburgh PA 15282 USA
Email: vanessaratten at gmail.com

References
Danylchuk, K.E., Doherty, A., Nicholson, M. and Stewart, B. (2008),
"International sport management: creating an international learning and
teaching community", International Journal of Sport Management and
Marketing, Vol. 4 No. 2/3, pp. 125-145.
Farrelly, F.J. and Quester, P.G. (2005), "Examining important
relationship quality constructs of the focal sponsorship exchange",
Industrial Marketing Management, Vol. 34 No. 3, pp. 211-219.
Irwin, R., Zwick, D. and Sutton, W.A. (1999), "Assessing organizational
attributes contributing to marketing excellence in American professional
sports franchises", European Journal of Marketing, Vol. 33 No. 4/5, pp.
314-328.
Johnston, W. and Spekman, R.E. (1995), "Special section on international
industrial (business-to-business) marketing", Journal of Business
Research, Vol. 32 No. 1, pp. 19-20.
Olkkonen, R. (2001), "Case study: the network approach to international
sport sponsorship arrangement", Journal of Business & Industrial
Marketing, Vol. 16 No. 4, pp. 309-329.
Pels, J., Brodie, R.J. and Johnston, W.J. (2004), "Benchmarking
business-to-business marketing practices in emerging and developed
economies: Argentina compared to the USA and New Zealand", Journal of
Business & Industrial Marketing, Vol. 19 No. 6, pp. 386-396.
Wolfe, R., Meenaghan, T. and O'Sullivan, P. (2002), "The sports network:
insights into the shifting balance of power", Journal of Business
Research, Vol. 55 No. 7, pp. 611-622.

More info at
http://info.emeraldinsight.com/products/journals/call_for_papers.htm?id=
660