CFP: Breaking the Barriers - The Role of the Internet in the International Marketing of SMEs (IJIMA)

[entrepreneurship-phd at lists.uni-due.de]

Call for Papers
International Journal of Internet Marketing and Advertising  (IJIMA)
Special issue on: "Breaking the Barriers - The Role of the Internet in
the International Marketing of SMEs"
Deadline: Jan 1, 2007

Guest Editors:
Demetris Vrontis, Associate Dean, School of Business, Intercollege,
Cyprus
Alkis Thrassou, Head, Marketing Department, School of Business,
Intercollege, Cyprus

The debate on global marketing has captured the interest of both
academics and practitioners and has produced a wide array of divergent
viewpoints. While the subject of international marketing itself is much
discussed, it rarely concentrates on smaller organisations, thereby
overlooking a vital segment of businesses and underestimating their
international potentialities. The internet is indisputably a principal
tool of the international marketing strategies of SMEs and the first
true leverage against the larger more powerful competitors.

Aiming at the epicentre of world business transformation, this Special
Issue will attempt to fill this knowledge-gap by attracting papers on
SME internationalisation involving substantial utilisation of the
internet. It intends to provide an outlet for research on small
businesses and the role of the internet in the development and
implementation of their international marketing strategies. The work
will cover marketing situations, analyses and cases that can be useful
for academics and practitioners.

Subject Coverage

The Special Issue welcomes articles on the subject of SME international
marketing involving substantial utilisation of the internet. In this
context, articles within the scope of the following subjects are
especially welcome:

* Business-to-business international marketing
* Customer relationship management
* E-service management
* Ethics in marketing and advertising
* Innovation and product development
* Internet branding
* Internet security and privacy issues
* Market intelligence and research
* Marketing strategies
* Migration from marketplace to marketspace
* Marketing communications
* Sales management
* Service marketing on the Net
* Adaptation versus standardisation
* Internet as an entry method

Articles with a subject different to the above will also be considered
depending on their degree of relevance to the theme of this Special
Issue.

Notes for Intending Authors

Submitted papers should not have been previously published nor be
currently under consideration for publication elsewhere

All papers are refereed through a peer review process. A guide for
authors, sample copies and other relevant information for submitting
papers are available here https://www.inderscience.com/papers/about.php

Important Dates

Submission of papers : 1 January, 2007
Notification of acceptance : 1 July, 2007

Editors and Notes

You may send one copy in the form of an MS Word file attached to an
e-mail (details in Author Guidelines) to the following:

Dr. Demetris Vrontis
Associate Dean
School of Business
Intercollege,Cyprus
46 Makedonitissas Avenue
POBox 24005
1703 Nicosia
Cyprus
Email: vrontis.d at intercollege.ac.cy

with a copy to:

IEL Editorial Office
E-mail: ijima at inderscience.com

Please include in your submission the title of the Special Issue, the
title of the Journal and the name of the Guest Editor.