REQUEST: Research paper

[entrepreneurship-phd at lists.uni-due.de]

Dear Fanny:

This is not easy to judge without knowing the paper - but a narrow focus 
generally would mean that the paper does not speak to broader audiences. 
A result like this might come from submitting to a GENERAL management 
journal but only investigating a question that is of interest for a 
small community of researchers. There are basically two solutions:

- Broaden the focus by getting back to the drawing board and thinking 
about how you could make your research relevant to more people.

- Alternatively, look for a journal that speaks to this narrow community.

The first approach comes with a lot of work, the second one is more 
convenient but usually comes with the cost that you have to go for a 
less reputable journal.

Best

Andreas

-- 
Univ.-Prof. Dr. Andreas KUCKERTZ
University of Hohenheim (570 C)
Managing Director Institute of Marketing & Management
Chair for Entrepreneurship
Wollgrasweg 49
D-70599 Stuttgart
Germany

Tel.: +49 711-459-24820
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Twitter: @AndreasKuckertz

Am 11.12.2017 um 14:50 schrieb entrepreneurship-phd at lists.uni-due.de:
> From: Fanny Quagrainie [mailto:amafanny at yahoo.com]
> Date: Mon 4 Dec 2017 17:08
> 
> Good day,
> 
> A friends paper was rejected based on it having a narrow focus? What does this mean and what can be done to broaden the focus.
>   
> thanks
> 
> 
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