CFP: 2016 Global Research Symposium on Marketing and Entrepreneurship in San Diego (CA) - Call for Abstracts

[entrepreneurship-phd at lists.uni-due.de]

From: Fabian Eggers [mailto:fabian.eggers at menlo.edu]
Date: Mon 5 Oct 2015 21:16

SAVE THE DATE!!

Announcing the 2016 Global Research Symposium on Marketing and Entrepreneurship, San Diego (CA), August 1-3 (half day – full day – half day)
- right before the AoM (August 5-9, Anaheim) and the AMA (August 5-7, Atlanta) -

Conference Theme: The power of networking at the marketing/entrepreneurship interface

Conference Location: Kona Kai Resort, www.resortkonakai.com

Two page abstract submissions are due February 1. Authors will be notified around March 1st (final papers are due June 1).

Please send to fabian.eggers at menlo.edu

All the usual topics are welcomed, but here are a few more we would like you to consider:
- New product introductions by entrepreneurial start-ups
- Business Models and Customer Development
- Innovative teaching approaches for entrepreneurial marketing
- Construct and instrument validation for entrepreneurial marketing research
- Meta-analysis and comprehensive literature reviews on topics related to entrepreneurial marketing
- Evaluative comparisons of alternative methodologies used in researching entrepreneurial marketing
- Case and small sample studies in entrepreneurial marketing research
- Competitive responses to entrepreneurial efforts
- Entrepreneurial marketing activities in turbulent environments
- Individual decision making in entrepreneurial marketing Papers on other emerging topics that relate to marketing and entrepreneurship are very much encouraged!

Also, as with every small organization, our marketing depends on networking (see conference theme!) and word-of-mouth. So, please “refer a friend”!

Thanks!
Fabian


Fabian Eggers, Ph.D.
Associate Professor of Marketing
650.543.3871
www.menlo.edu
1000 El Camino Real, Atherton, CA 94027-4301