CFP: 2015 Global Research Symposium on Marketing and Entrepreneurship in Chicago (IL) - Call for Abstracts, Deadline March 1

[entrepreneurship-phd at lists.uni-due.de]

From: Fabian Eggers [mailto:fabian.eggers at menlo.edu] 
Date: Mon 1 Dec 2014 21:55

SAVE THE DATE!!

Announcing the 2015 Global Research Symposium on Marketing and Entrepreneurship, Chicago (IL), August 12-14

themed: Live from Chicago, It's Saturday Night Live!: Improvisation, Effectuation and Creation Theory

sponsored by the Entrepreneurial Marketing SIG of the American Marketing Association and Kauffman Foundation.

Increasingly, entrepreneurial marketing has turned to non-planned, non-predictive methods of organizational activities to understand how entrepreneurs and marketers make decisions in the face of uncertainty. Academic research on subjects such as improvisation, effectuation and creation theory can provide important understandings about entrepreneurial marketing. Chicago, IL is the home to Second City, the world famous improv-based sketch comedy theatre. Their alumni includes some of the biggest names in comedy history; such as John Belushi, Dan Aykroyd, Gilda Radner, Bill Murray, John Candy, Martin Short, Steve Carell, and Stephen Colbert. Beyond comedy, improvisation has been used in business to stimulate creative thinking, facilitate group management and foster innovation. It can be a very powerful and positive tool for entrepreneurial marketers to utilize.

Conference Location: DePaul University (Hotel Information TBD)

Two page abstract submissions are due on March 1. Authors will be notified around April 1st (final papers are due July 1).

Please send to peter.whalen at du.edu.

All the usual topics are welcomed, but here are a few more we would like you to consider:
-       New product introductions by entrepreneurial start-ups
-       Business Models and Customer Development
-       Social entrepreneurship
-       Innovative teaching approaches for entrepreneurial marketing
-       Construct and instrument validation for entrepreneurial marketing research
-       Meta-analysis and comprehensive literature reviews on topics related to entrepreneurial marketing
-       Evaluative comparisons of alternative methodologies used in researching entrepreneurial marketing
-       Case and small sample studies in entrepreneurial marketing research
-       Grounded theory-based entrepreneurial marketing research
-       Competitive responses to entrepreneurial efforts
-       Entrepreneurial marketing activities in turbulent environments
-       Individual decision making in entrepreneurial marketing

Papers on other emerging topics that relate to marketing and entrepreneurship are very much encouraged!

Please also consider a new track that we recently added to the symposium: "Next Level Incubator for Entrepreneurial Marketing"

More information, including this Call for Papers, can be found on our symposium website: http://www.entrepreneurialmarketing.biz/grsme.html

Thanks!

The symposium co-chairs,
Fabian Eggers, Menlo College
Peter Whalen, University of Denver
Javier Monllor, DePaul University


Fabian Eggers, Ph.D.
Director, Global Research Symposium on Marketing and Entrepreneurship Assistant Professor of Marketing Menlo College
1000 El Camino Real
Atherton, CA 94027
(650) 543-3871 Office
fabian.eggers at menlo.edu