CFP: European Conference on Social Media, Mini Track on Social Media and Innovation

[entrepreneurship-phd at lists.uni-due.de]

From: Irina Purcarea [mailto:irina.purcarea at gmail.com]
Date: Sun 1 Sep 2013 17:51

Call for Papers - European Conference on Social Media 2014, 10-11 July 2014, Brighton, United Kingdom 


Mini track on Social Media and Innovation 


Mini track co-chairs: Dr. Luisa Carvalho (Open University, Lisbon) and Dr. Irina Purcarea (Bucharest University of Economic Studies) 


Social media has become important both in the private lives of people and in business. Nowadays social is being integrated into the communication strategy of organizations and it has a fundamental role in building brand awareness through communications with the customers, the diffusion of innovation as well as the management of open innovation. Additionally, social media networks can support the definition and demographics of the target audience, and thus lead to a better understanding of what the public expect from an organisation.
 
This mini-track intends to examine the nature of social media innovation and the set of strategies that contribute to achieving company innovation goals, by looking at Social Media applications in different industries and ways of measuring the effectiveness of social media application on innovation processes.


Topics can include but are not limited to:
 
. Early adopters and diffusion of innovation 

. Web 2.0: a new wave for innovation 

. Social media and product innovation 

. Business value and adoption of innovation 

. Trends in early stage of adoption . E-marketing 

. Social media and the product life cycle 

. Social media innovation strategies 

. The power of social media in open innovation 

. Case studies of social media innovation projects in specific industries


Full details are available on the Call for Papers webpage: http://academic-conferences.org/ecsm/ecsm2014/ecsm14-call-papers.htm#Carvalho_Purcarea
  
Submissions can be made directly on line at http://academic-conferences.org/ecsm/ecsm2014/ecsm14-abstract-submission.htm

LinkedIn: http://www.linkedin.com/groups/Mini-track-on-Social-media-4974139.S.267211553?qid=d28c9064-d430-4bae-8c0a-76455f92a764&trk=groups_most_popular-0-b-ttl&goback=%2Egmp_4974139
 
The Abstract submission deadline is December 19,  2013.

For any further information, please do not hesitate to contact us.

Kind regards,

Irina Purcarea | Mini track co-chair
website: http://academic-conferences.org/ecsm/ecsm2014/ecsm14-biographies.htm#Purcarea
email: irina.purcarea at gmail.com