CFP: 2013 Marketing & Entrepreneurship Research Symposium in Boston
(MA), August 7-9 - Deadline: March 1, 2013
entrepreneurship-phd at lists.uni-due.de
entrepreneurship-phd at lists.uni-due.de
Wed Jan 30 11:26:33 CET 2013
From: Fabian Eggers [mailto:fabian.eggers at menlo.edu]
Date: Tue 29 Jan 2013 23:36
SAVE THE DATE!!
Announcing the 2013 Global Research Symposium on Marketing and Entrepreneurship, Boston (MA), August 7-9, themed
"[Money] Can't Buy Me Love - the Role of the Customer at the Marketing/Entrepreneurship Interface".
Sponsored by the Entrepreneurial Marketing SIG of the American Marketing Association and Kauffman Foundation.
Two page abstract submissions are due on March 1.
Final papers are due July 15.
Please send to fabian.eggers at menlo.edu.
All the usual topics are welcomed, but here are a few more we would like you to consider:
· Consumers of entrepreneurial output
· Construct and instrument validation for entrepreneurial marketing research
· Meta-analysis and comprehensive literature reviews on topics related to entrepreneurial marketing
· Evaluative comparisons of alternative methodologies used in researching entrepreneurial marketing
· Case and small sample studies in entrepreneurial marketing research
· Grounded theory-based entrepreneurial marketing research
· Competitive responses to entrepreneurial efforts
· Entrepreneurial marketing activities in turbulent environments
· Individual decision making in entrepreneurial marketing
Papers on emerging topics that relate to marketing and entrepreneurship are very much encouraged.
This Call for Papers and additional info can be found on our symposium website: www.marketing-entrepreneurship.org
Thanks!
The symposium co-chairs,
Glenn Omura, Michigan State University
Fabian Eggers, Menlo College
Fabian Eggers, Ph.D.
Assistant Professor of Marketing
Menlo College
1000 El Camino Real
Atherton, CA 94027
(650) 543-3871 Office
fabian.eggers at menlo.edu
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