REQUEST: How to measure success/progress of nascent ventures?

[entrepreneurship-phd at lists.uni-due.de]

From: Singh, Luv [mailto:Luv.Singh at whu.edu] 
Date: Thu 23 Apr 2009 10:45

Hello, 
 
I would like to get some insights about measures of success or progress of nascent ventures.
 
How would you ask for that to get subjective and objective data points that allow for valid longitudinal comparison between different nascent ventures?
 
It can be assumed, that the nascent ventures all have negative cash flow so far (if they measure their cash flow at all already...).
 
One idea for an objective measure of venture progress, is to use the ventures stage operationalization from the PSED study: product development, customer base development
 
It would be nice to get some further opinions here.
 
Kind regards,
Luv Singh