REMINDER: R&D, Innovation and Marketing - How to Convince Internal and ExternalStakeholders of Technological Innovations (IJTMkt)

[entrepreneurship-phd at lists.uni-due.de]

From: Alexander Brem [mailto:brem at industriebetriebslehre.de] 
Date: Tue 29. May 2008 08:02

Call for Papers - International Journal of Technology Marketing
(IJTMkt),
Special Issue on: "R&D, Innovation and Marketing - How to Convince
Internal
and External Stakeholders of Technological Innovations"
Deadlines: 01 June 2008 (Abstract), 30 September 2008 (full paper)

Guest Editors:
Dr. Alexander Brem, University of Erlangen-Nuremberg (Germany); 
Prof. Dr. Liora Katzenstein, Swinburne University (Australia) & ISEMI
(Israel); 
Dr. Hashem Sherif, AT&T (USA); 
Prof. Dr. Kai-Ingo Voigt, University of Erlangen-Nuremberg (Germany)

The term "innovation" is nowadays used in almost every context in daily
life. There is no company which does not use it within their internal
and
external communications. In this context, many of them neglect the fact
that
innovations can provoke resistance to change. Therefore, today, maybe
more
than ever before, it is important for companies to continuously build up
sustainable competitive advantages by offering innovative products and
services. People need to be permanently engaged to define the reasons
for
change, what should be changed and who should carry the necessary
changes.
This becomes even more important as the innovation process itself keeps
permanently changing, particularly through one of the main trends of the
last years: open innovation.
Hence, the aim of this special issue is to look at the challenges of
internal and external communication related to major technological
innovations within large enterprises. The selection of large entities is
because this is where the resistance to change can be the strongest. Not
only internal groups such as employees or managers have to be convinced,
but
also external stakeholders such as customers, suppliers, legislators or
shareholders. In order to achieve this, specific management techniques,
organisational routines and technology marketing methods are needed.
Potential authors are invited to submit contributions that could shed
light
on the organisational impact of innovations in marketing and in
technology.
The goal is to prepare a reference issue that can be of immediate use to
those interested in the management of innovation and its implications,
whether they are academics, practitioners and researchers.

Subject Coverage

Suitable topics include, but are not limited to:
- Technology and marketing in major enterprises
- Marketing of technological innovation
- Internal and external communication of change
- Involvement of employees in innovative activities
- Integration of external partners in the innovation process
- The role of open innovation in facilitating change
- Change management in large organisations
- Effects of group think and/or group blindness on resistance to change
- Organisation theory and its impact on innovation marketing
- Management best practice
- Innovation networks and clusters
- The role of new business incubators
- Venture management and corporate entrepreneurship
- Initiativeness and responsibility in the intrapreneurial process

Notes for Prospective Authors

Submitted papers should not have been previously published nor be
currently
under consideration for publication elsewhere.
All papers are refereed through a double-blind peer review process. A
guide
for authors, sample copies and other relevant information for submitting
papers are available on the Author Guidelines page (see link at end of
this
CfP)

Important Dates

- 1-2 page abstract (max. 1200 words): 1 June 2008
- Notification to authors: 15 July 2008
- Submission of manuscripts: 30 September 2008
- Notification to authors: 30 November 2008
- Final drafts of papers: 31 January 2009

You may send one copy in the form of an MS Word file attached to an
e-mail
(details in Author Guidelines on the website) to the following:

Dr. Alexander Brem
Friedrich-Alexander University of Erlangen-Nuremberg VEND consulting
GmbH
Burgschmietstr. 2-4
90419 Nuremberg
GERMANY
E-mail: brem at industriebetriebslehre.de

with a copy to:

IEL Editorial Office
E-mail: ijtmkt at inderscience.com

Please include in your submission the title of the Special Issue, the
title
of the Journal and the name of the Guest Editors

More info at:
http://www.inderscience.com/browse/callpaper.php?callID=930