CFP: Marketing in Small and Medium Sized Enterprises (IJESB)

[entrepreneurship-phd at lists.uni-essen.de]

Call For papers
International Journal of Entrepreneurship and Small Business  (IJESB)
Special Issue on: "Marketing in Small and Medium Sized Enterprises"
Guest Editor: Dr Kevin Voges, University of Canterbury, New Zealand
Deadline: 31 January 2006

Small and Medium Sized Enterprises (SMEs) comprise a significant
proportion of most economies, making an important contribution to a
country's economic growth. Whilst criteria for what constitutes a SME
vary from one country to another, by most measures they account for
between 80% and 95% of the number of businesses making up the economy.
SMEs also account for a disproportionate share of job creation. SMEs
have many characteristics that distinguish them from large firms. They
are less bureaucratic and more flexible then large firms, but the
absence of functional specialists means they often perform their
business activities with less expertise. They are often confined to
niche markets that are not served by large firms. Despite the widespread
occurrence of SMEs, when issues and techniques in marketing are
considered, the focus is often on large businesses, with specialized
marketing departments and substantial marketing budgets. Much research
in marketing (with one or two notable exceptions), assumes that the
domain of interest is a large organization. In addition, marketing
considerations are often overlooked or underemphasized by entrepreneurs,
especially when initially establishing their enterprises. This Special
Issue aims to address these biases, by focusing its attention on
marketing issues within Small and Medium Sized Enterprises. The Special
Issue is due for publication in late 2006.

Notes for Intending Authors

Submitted papers should not have been previously published nor be
currently under consideration for publication elsewhere. All papers are
refereed through a peer review process. A guide for authors, sample
copies and other relevant information for submitting papers are
available at http://www.inderscience.com/papers/about.php

To submit a paper, please go to http://www.inderscience.com/papers

This is our preferred route for submitting papers; please use it if at
all possible. However, if you experience any problems submitting papers
in this way, an alternative route is suggested below

Important Dates

Important date of submission : 31 January 2006

Editors and Notes

As an alternative to using the Submission of Papers site, you may send
one copy in the form of an MS Word file attached to an e-mail (details
in Author Guidelines) to the following:

Dr Kevin Voges
Department of Management, University of Canterbury
Private Bag 4800, Christchurch, New Zealand
Tel: + 64 3 364 2987 ext. 7239
Fax: + 64 3 364 2020
Email: kevin.voges at canterbury.ac.nz

with an email copy only to:

Editor-in-Chief
IEL Editorial Office
E-mail: ijesb at inderscience.com

Please include in your submission the title of the Special Issue, the
title of the Journal and the name of the Guest Editor.