CFP: Business Market Management

[entrepreneurship-phd at lists.uni-essen.de]

From: Kollmann Univ.-Prof. Dr. [tobias.kollmann at uni-due.de]
Date: Mon, 19 Sep 2005 14:52

1st International Conference on Business Market Management March 12 -
14, 2006, Berlin, Germany
Primary Issue of Journal of Business Market Management (JBM)

Call for Papers (Deadline for submissions: January 6, 2006)

During the past decades business-to-business markets have gained
additional significance considering growth and productivity rates
worldwide. Increasing international but also electronic commerce has
made this sector more important and promising than ever before. For a
long time, research has focused on exploring differences between
consumer- and business-market approaches. The developmental trends in
business-to-business markets provide excellent prospects for academics.

There are many opportunities for scholars who want to meet the ambitious
challenge not only to identify systematic patterns on
business-to-business markets but also to achieve a more sophisticated
understanding of relevant influential factors and develop theory-based
models for a successful management.

The aim of conference as well as of JBM is to create opportunities for
novel ideas and theories as well as strategies for increasing market
share which shall be generated from and applicable to
business-to-business markets. Experts shall be given the chance to
deliver mechanisms to explain a research area that has certainly not yet
been explored sufficiently.

JBM encourages manuscript submissions including (but not limited to) the
following topics:

* New market opportunities and innovations on business-to-business
markets
* The role of services in business-to-business transactions
* Relationships and CRM in business-to-business markets
* Market orientation in business-to-business markets
* The impacts of globalization, policy and regulation on business market
management
* Business market management in the value chain
* The role of information in business markets
* Market-based assets, controlling, and accounting with regard to
business markets
* Seminal papers and meta-analytical studies on business market
management
* Relevant generic theories elucidating the specific field of
business-to-business marketing

We are keen to receive both strong and innovative conceptual papers as
well as empirical papers with a profound theoretical basis. Manuscripts
should be submitted electronically at "jbm at wiwiss.fuberlin.de" and must
meet the criteria listed at www.jbm-online.net

Please check also our conference website for updated conference
information:

http://www.business-market-management.de

Michael Kleinaltenkamp, Klaus Backhaus, Wulff Plinke